Here I was, on a whirlwind trip to New York in hopes of bringing home the silver! We’re “dressed”, in a theater, with hundreds of the industry’s top professionals. Waiting and wondering will we win. Our name comes up on the screen and we finally see who we’re up against, some big guns – Kodak and Rosetta Stone. Fingers crossed, deep breath, fingers crossed, deep breath. And the winner goes to…Intuit and Access Communications. We did it, we won! Flashbacks of all the hard work and amazing results fill my head with satisfaction. Thank goodness for smart phones because I immediately report back to our team in San Francisco. Pop goes the champagne cork.
The icon of PR best practices to the Oscars of the industry, no matter what you call it winning the PRSA Silver Anvil is a prestigious form of recognition. In our tenure with Intuit, we have developed two Anvil-worthy campaigns. The most recent win came just this week in the Marketing Consumer Products category for our work to inspire Americans to Just Start. The campaign included an integrated approach of traditional and 2.0 communications tools that drove impressive and tangible business impact.
At a time when our world is consumed with concerns of recession, war, and the environment the Silver Anvils exposed us to many campaigns driving meaningful change for heartfelt initiatives including natural disasters, health and wellness and helping our war heroes. The common denominator for all the Anvil Winners was a strong call to action. Media coverage is not enough, what separates good campaigns from winning campaigns is what the media coverage motivates its audience to do.
To all the Anvil winners, a well deserved Congrats and we hope to see you again next year.
– Lindsay Scalisi