There are two schools of thought when it comes to the impact of the rise of self-publishing tools on the advertising, PR and marketing disciplines. On one hand, such tools have created an ever-increasing number of outlets through which messages and information can be spread. On the other, the democratization of information sharing heightens the challenge for a brand to break through the noise and have an impact.
So, what’s a marketer to do?
At Access we believe influence is the new currency online. We’re not alone in this thinking (just ask Fast Company), but we believe our approach to determining who has real influence online truly sets us apart.
Much of the Web’s initial thinking about “influence” was born out of metrics used to measure print or broadcast media. Circulation and viewership led to online metrics such as pageviews and unique visitors per month (UVPM).
A host of companies have developed their own ranking systems—Amazon’s Alexa, Google’s Page Rank, Technorati and many others. While useful in their own right, these tools, individually, offer a limited view at best. In the same way you would never judge a recipe based on one or two ingredients, but rather would put them all together and examine the final product–the same must apply to online influence.
We’ve created a unique ranking tool, ABIE, that determines online influence based not only on data from the top ‘ranking’ services out there, but also on factors such as audience engagement levels and the frequency original content is shared across the social Web. The latter two factors are key given the nature of the Web today, where interacting (commenting, liking, Digging) with content and/or sharing it with your friends and followers can be done with a single mouse click.
As you can see in the infographic below, we’ve used ABIE to highlight the most influential female voices on the web just in time for the annual BlogHer conference.
[click image to view full size]
If you are interested in learning more, get in touch or hit us up in the comments!
–Trevor Jonas
Director of Social Media
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{ 6 comments… read them below or add one }
Great list. I really like Go Graham Go.
Where is dooce.com?? She’s huge! How is she not on this list?
Fantastic list!
I am so honored that 5 Minutes for Mom is #15 on such an incredible list.
THANK YOU!!!!
@Tammy, @Janice glad you like the list!
@Liz Dooce is on the list, but just a bit further down, see here: http://www.accesspr.com/pr2.html
I don’t read any of the top 10 sites on either side. I’d love to see a list of independent “mommy blogs.” Of course, sites like the NY Times, ParentDish (AOL) drive a lot of traffic. They have tons of money. I want to see the top mom blogs written by women who are doing it on their own, perhaps supported by ads, but not through a giant network.
I’m honored to be on the list, maybe not up top with Pioneer Woman but still there with some of my favorite ladies