As the World Series progresses and NFL players continue to rant on Twitter, the Access team hopes to keep you up-to-date with all your social media news and blunders.

  • Google announced businesses using Google Apps will now be able to access Google+ features that were previously lacking. Organizations will now have the ability to turn on the Google+ function within their suite, as well as use other features, like “Hangouts with extras,” which allows users to collaborate while using video and editing documents.
  • The 2012 US Presidential Campaign is taking on new channels of communication beyond Twitter and Facebook. In his previous campaign, President Obama found success with social media and is now utilizing Tumblr to capture key moments during his campaign.
  • Like Netflix, Redbox has decided to raise DVD prices by 20-cents but has made no pricing changes to Blu-ray and game prices. If users reserve movies online, the price will stay at the $1/night rate, according to Mashable.
  • Angry Birds, the ever popular multi-platform game, is take a big leap – into space. An Angry Birds plush toy, along with two Apple iPads will be sent to the International Space Station in the next month. For Angry Birds fans, it is the original red bird who will be making the space journey.
  • ChapStick found itself facing criticism this week after posting a photo of a woman bending over to search for a lost tube of ChapStick to its Facebook page. Rather than yanking the offending image, the company responded by deleting all negative comments on its page, which only exacerbated problems for the brand, writes Tim Nudd. The brand did eventually remove the image and issue an apology.
  • Brands with well-developed mascots have a head start when it comes to drumming up buzz, Andy Sernovitz writes. Quaker Oats demonstrated that by allowing “Cap’n Crunch” to blog and tweet in the first person, creating a backstory about his trips to sea and allowing him to ask fans for advice on developing the brand. “The Cap’n is always in character — and this is a fundamental part of the brand’s strategy,” Sernovitz wrote.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>