Facebook acquires Instagram: What are they saying and what does it mean for marketers?

by Access Digital on April 10, 2012

The week got off to a raucous start yesterday with news that Facebook had agreed to acquire photo-sharing upstart Instagram in a deal valued at $1 billion. Reactions were varied and widespread and now the question becomes: what does the deal mean for marketers who recognize the value of telling a visual story?

Access’ President and CEO Susan Butenhoff shared a few thoughts on the impact of the deal for marketers with PRWeek. We’ve also compiled a short recap of the initial reactions to the news for you here:


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