Twitter, Facebook and Instagram are all in the news this week. Instagram is now more web-friendly, Facebook is developing a new location-tracking app and Twitter made a big purchase. Let us know what caught your attention this week by tweeting us @accesspr.
Instagram users can now view their photo feeds through any web browser.
On the heels of New York Fashion Week, Access Communications kept the Gotham night lights burning by hosting its second annual NYC Media Mixer to celebrate and strengthen relationships with our friends in the media industry. Gathering down the block from our offices at our favorite Union Square venue, the “Swingers”-style downstairs lounge of the Coffee Shop, we put down our iPhones and BlackBerries and engaged in some good old fashioned face-to-face conversation (gasp!) with colleagues from ABC News, Complex Magazine, Gizmodo, The Huffington Post, Maxim, NBC News, PC Magazine and PR Week, among others.
While we shared many great laughs, last night was more than just an open bar, delicious food and good company; it was an opportunity for Access to turn the tables and listen to our media peers talk about the larger issues affecting them and the media business. Trending topics included client product and announcement pipelines, industry trends, pitching best practices, and predictions for 2011.
Not surprisingly, one theme permeating the conversations was the evolving state of social media and its increasingly pervasive role as a news delivery source. Given the broad range of media we had in attendance–broadcast icons like ABC News and print institutions like The New York Times, present-at-the-creation new media outlets like c/net, the latest generation trendsetters like The Huffington Post and Gizmodo–there were fascinating discussions around the various ways in which each is adopting and innovating around social media tools and technologies to find the best way to deliver news and information to their respective audiences. We recently created an “Access Interviews” series dedicated to engaging journalists in conversation about social media’s accelerating and growing impact on content and the newsroom. In our first installment, we sat down with Zach Seward, Wall Street Journal Online’s outreach editor, to shed light on the paper’s experience with the location-based social network Foursquare and other forms of social networks. At the Media Mixer, we spoke with journalists from ABC News, The Huffington Post and PR Week, the last of which you can check out below.
We ended the evening with a tradition: a raffle giveaway featuring gifts courtesy of some of our clients, including Beefeater Summer Edition and Plymouth packages and a Toshiba mini NB205. As the embers glowed dim in The Coffee Shop’s ultracool retro fireplace, everyone left happy and we closed up shop a little smarter from having listened attentively to our friends in the media.
We look forward to furthering our relationships with the media and continuing to produce great work for our clients (while throwing more great parties along the way!).
Interview with Alex Bruell of PR Week:
*If you are interested in learning more about the Access Interview series, or to subscribe to our weekly “This Week in Social Media” newsletter, which provides a recap of the most valuable insights of the week, please send an e-mail with your request to: SocialMediaWorkingGroup@accesspr.com.
Lee Rainie of the Pew Internet Project recently spoke at Syracuse University's Newhouse School of Public Communications about how media and information sharing has changed over the past several years (and continues to change today). In short, more sources are generating more information that travels faster than ever before. Nothing new there.
The one item Raine should have been spent more time on is the opportunity that organizations now have to become "active participants" in the on-going dialog taking place about them, their industry, their products, services, etc. Companies can talk directly to the customers they care most about–no media filter, no nothing.
This becomes more and more true every day, and those working in social media may find such a truism too obvious to warrant mention. But I am absolutely amazed at how many organizations have yet to fully embrace and embody this concept.
I'm not advocating that every company needs a Facebook page or Twitter handle or YouTube channel–far from it. But organizations do need to take a good long look at how they go about disseminating information, how they capture feedback from customers and how that information is then fed back into the company and acted upon (or not).
I know it is easy to preach the virtues of 'social media' outside of the politics and established ways of a corporation, but what company interested in their future would ignore the opportunities?